The Audit Bureau of Circulations of South Africa

ABC provides measurement for a variety of media, by offering a range of compliance and auditing services to meet the needs of the media industry. These include:
  • Print publications
  • Digital publications
  • Websites
  • Email newsletters
  • Exhibitions and Conferences
The ABC logo is a valued seal of trust which provides confidence to the market. A number of stakeholders and decision makers use our data:
  • Media owners
  • Media Agencies
  • Advertisers
  • Marketers
  • Management
  • Government
The ABC logo reinforces the way advertising is traded across the converging media landscape, and allows value to be measured and compared.

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